What Intent Signals Are
Intent Signals are behavioral actions that indicate a lead’s level of interest or readiness to engage. LinkInList’s AI watches for these signals continuously — across LinkedIn activity, email engagement, WhatsApp interactions, Meta Ad engagement, your campaign interactions, and website data — and updates each lead’s score in real time.LinkedIn Profile Views
When a lead views your LinkedIn profile after receiving a message, it’s a strong signal of curiosity and active consideration.
Email Opens and Clicks
When a lead opens your email or clicks a link inside it, these actions contribute directly to their intent score — tracked automatically through LinkInList’s email sending integration.
WhatsApp Message Reads
Read receipts on WhatsApp messages (the double blue tick) are captured as engagement signals, especially when paired with a fast reply.
Reply Speed
A lead who replies within minutes of receiving a message — on any channel — is far more engaged than one who takes days. Fast replies carry significant score weight.
Meta Ad Engagement
When a lead clicks, likes, or otherwise engages with one of your Meta Ad retargeting steps, that engagement is factored into their intent score.
Post Engagement
Likes, comments, or shares on your LinkedIn posts or company page content signal that a lead is paying attention to what you publish.
Website Visits
Visits to high-intent pages like your pricing page, case studies, or demo request form are factored into the score for leads where website tracking is active.
Website Visit Signals
Website visit signals require the LinkInList website tracking snippet, available in Settings > Integrations. Profile views, reply speed, and other channel signals work automatically with no additional setup.
How Scores Are Calculated
Each lead’s intent score is a rolling 0–100 number that updates as new signals come in. Signals decay over time — a profile view from 30 days ago contributes less to the current score than one from yesterday.Signal Weights (Illustrative Examples)
The table below shows the approximate contribution of common signals to a lead’s intent score. These weights are illustrative — the actual model weighs signals dynamically based on recency, signal combination, and campaign context.| Signal | Channel | Approximate Score Impact |
|---|---|---|
| Viewed your LinkedIn profile | +10 | |
| Replied to a message | Any channel | +20 |
| Replied within 2 minutes | Any channel | +30 |
| Opened your email | +8 | |
| Clicked a link in your email | +15 | |
| Read receipt on WhatsApp message | +6 | |
| Clicked a Meta Ad | Meta Ads | +12 |
| Visited your pricing page | Website | +25 |
| Visited your website (any page) | Website | +10 |
| Liked or commented on your post | +12 | |
| Accepted your connection request within 24 hrs | +8 | |
| Opened your voice note | LinkedIn / WhatsApp | +18 |
| Signal not seen in 14+ days | — | Score decay applies |
Score Tiers
| Tier | Score Range | Recommended Action |
|---|---|---|
| 🔴 Hot | 80–100 | Reply manually today. Prioritize in inbox. Send meeting invite if appropriate. |
| 🟡 Warm | 50–79 | Continue sequence. Consider a personal follow-up message. |
| 🔵 Cold | 0–49 | Let the automated sequence run. No manual intervention needed yet. |
Where to See Intent Scores
Intent scores appear throughout LinkInList wherever you interact with leads:Contacts Tab
Contacts Tab
The Contacts tab at app.linkinlist.com/contacts shows a score badge next to every lead. Sort by intent score (descending) to see your hottest leads at a glance. You can also filter to show only Hot, Warm, or Cold leads.
Unified Inbox
Unified Inbox
Every conversation in the Unified Inbox displays the lead’s current intent badge. The default inbox sort weights Hot leads with recent activity to the top of the list automatically. See Unified Inbox for details.
Campaign Analytics
Campaign Analytics
The Analytics tab inside each campaign shows intent score distribution across your lead list — how many leads are currently Hot, Warm, or Cold — so you can gauge overall campaign engagement health.
Lead Profile
Lead Profile
Click on any lead to open their profile page. The Intent History section shows a timeline of signals received and how each one affected their score over time. This is useful for understanding what triggered a jump to Hot.
Acting on Hot Leads
A lead going Hot is the clearest signal that now is the right time to reach out personally. Waiting even a few hours can mean the window passes.Check your Hot leads daily
Start each working day by filtering the Unified Inbox to Hot leads (score 80+). These are the conversations that deserve your attention before anything else.
Review the signal history
Open the lead’s profile and check the Intent History to understand what triggered the Hot score. A lead who just visited your pricing page needs a different message than one who viewed your LinkedIn profile three times this week or clicked your Meta Ad twice in one day.
Reply with a relevant, personal message
Use the context from the signal history to write (or accept an AI-suggested) reply that acknowledges the lead’s implied interest without being presumptuous. Reference their context, not the fact that you tracked their activity.
Configuring Intent Signal Alerts
LinkInList can notify you the moment a lead crosses the Hot threshold or shows a specific high-intent signal, so you can act while the moment is fresh.Open Notification Settings
Go to app.linkinlist.com/settings/notifications and click the Intent Signals tab.
Configure your alert triggers
Choose which events trigger a notification:
- Lead score crosses the Hot threshold (80+)
- Lead visits your pricing page
- Lead replies within 2 minutes of a message send
- Lead score increases by 20+ points in a single day
- Lead clicks a Meta Ad in your retargeting sequence
- Lead opens or clicks a campaign email
Choose notification channels
Select how you want to be notified:
- In-app — a red badge on the inbox icon and a notification in the notification center.
- Email — an instant email with the lead’s name, score, and the signal that triggered the alert.
- Slack (if integrated) — a direct message to a Slack channel or DM of your choice.
Using Intent Scores to Prioritize Follow-Up Timing
Intent scores aren’t just useful for knowing who to follow up with — they tell you when to follow up and what angle to take.Hot Lead → Act Now
Don’t wait for the next scheduled campaign step. Reach out manually today — via whichever channel shows the most engagement — with a personalized, direct message or meeting invite. Sequence steps can be paused for this lead while you engage personally.
Warm Lead → Accelerate the Sequence
Consider shortening the delay before the next campaign step, or adding a manual touch point between steps. A Warm lead trending upward is close to Hot — don’t let the cadence lag.
Cold Lead → Let It Run
Trust the automated sequence to do its work across channels. Manually interrupting a Cold lead’s cadence rarely improves outcomes. Focus your personal attention elsewhere and let the campaign nurture them over time.
You can manually adjust a lead’s intent score at any time from their profile page. This is useful if you have offline context — for example, a lead told you on a call that they’re evaluating options — that the AI doesn’t have visibility into. Manual score adjustments are tracked in the Intent History log.