> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkinlist.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build and Launch Your First Multi-Channel Campaign

> Step-by-step walkthrough for creating and launching your first multi-channel LinkInList campaign across LinkedIn, Email, and WhatsApp.

This guide walks you through every step of building your first LinkInList campaign — from naming it to watching replies land in your inbox. LinkInList is an all-in-one sales and marketing agent, so your campaign can span multiple channels: LinkedIn, Email, WhatsApp, Facebook, Instagram, and Meta Ads. This walkthrough shows you how to set up a multi-channel sequence from the start. It assumes you have already connected a LinkedIn account and imported at least one lead list. If you haven't done those yet, complete the [Connect LinkedIn](/accounts/connecting-linkedin) and [Import Leads](/contacts/importing-leads) steps first, then come back here.

## What you'll build

By the end of this guide you'll have a fully configured, AI-personalized, multi-channel campaign running on autopilot — starting with a LinkedIn connection request, progressing through a LinkedIn message and an email follow-up, and closing with a WhatsApp message, all spaced out over ten days.

<Steps>
  ### Navigate to Campaigns → New Campaign

  Open the left sidebar and click **Campaigns**. On the Campaigns overview page, click the **New Campaign** button in the top-right corner. A blank campaign editor opens.

  ### Name your campaign and choose a LinkedIn account

  Give your campaign a descriptive name — something you'll recognise at a glance, like `SaaS Founders — Q3 2025`. Clear names save headaches when you're running five campaigns at once.

  Under **LinkedIn Account**, select the connected account you want to send from. This account is used for the LinkedIn steps in your sequence. Email and WhatsApp steps use the sender credentials configured under **Settings → Channels**.

  ### Select your lead list

  Click **Add Lead List** and choose an existing list from the dropdown. You can also create a new list here by clicking **Import Leads** — either upload a CSV or paste a Sales Navigator search URL, and LinkInList will pull in the leads automatically.

  <Info>
    Each lead can only appear in one active campaign at a time. If a lead is
    already enrolled elsewhere, LinkInList will flag them so you can decide
    whether to move or skip them.
  </Info>

  ### Add your campaign steps

  Click **+ Add Step** to build out your multi-channel sequence. Each step lets you choose a channel — LinkedIn, Email, WhatsApp, Facebook, or Instagram. For a well-rounded first campaign, use this structure:

  | Step | Type                           | Channel  | Timing                           |
  | ---- | ------------------------------ | -------- | -------------------------------- |
  | 1    | Connection Request (with note) | LinkedIn | Day 0                            |
  | 2    | Delay                          | —        | 2 days after connection accepted |
  | 3    | First Message                  | LinkedIn | Day 2                            |
  | 4    | Delay                          | —        | 3 days                           |
  | 5    | Follow-up Message              | Email    | Day 5                            |
  | 6    | Delay                          | —        | 5 days                           |
  | 7    | Follow-up Message              | WhatsApp | Day 10                           |

  For each step, click the step card to open its editor. Select the **Channel** for that step, then set the message content. For **Delay** steps, set the number of days in the input field.

  ### Write templates and enable AI Personalization

  For each message step, you can either write a template from scratch or choose one from the **Template Library**. Either way, turn on the **AI Personalization** toggle — this tells LinkInList's AI to rewrite each placeholder using the lead's profile, recent posts, and company news before sending.

  Use double-curly-brace tokens for fallbacks. Here are starter templates for your sequence:

  **Connection request note** (LinkedIn — keep it under 300 characters, no pitch):

  ```text theme={null}
  Hi {{first_name}}, I came across your work at {{company}} and thought it'd be
  worth connecting — I focus on [your relevant area] and think there could be
  some mutual value here.
  ```

  **First message** (LinkedIn — sent 2 days after connection is accepted):

  ```text theme={null}
  Hey {{first_name}},

  Thanks for connecting. I noticed {{personalized_opener}} — that caught my
  attention because we help [ICP description] with [core problem].

  Quick question: is [relevant challenge] something you're actively working
  on right now, or not a priority yet?

  Happy to share what's worked for similar teams if useful.

  [Your name]
  ```

  **Email follow-up** (Day 5 — new angle, different channel):

  ```text theme={null}
  Subject: Quick follow-up, {{first_name}}

  Hi {{first_name}},

  Following up on my LinkedIn message — wanted to reach out here in case
  email is easier for you.

  [One relevant insight, stat, or customer result — 1–2 sentences.]

  Worth a 15-minute call to see if there's a fit?

  [Your name]
  ```

  **WhatsApp message** (Day 10 — brief, conversational):

  ```text theme={null}
  Hey {{first_name}}, [Your name] here — reached out on LinkedIn and email
  over the past week. Didn't want to keep messaging there. We help
  [ICP description] with [core outcome]. Would it be worth a quick chat?
  ```

  <Tip>
    Before you click Launch, use the **Preview Messages** button to review
    5–10 AI-personalized versions across all channels. Read them out loud — if
    anything sounds robotic or inaccurate, adjust your template or add more
    context to your lead list fields. This one step prevents awkward sends at scale.
  </Tip>

  ### Set daily sending limits

  Scroll to **Campaign Settings** and configure your daily limits. For a new or recently warmed account, stay conservative:

  <CardGroup cols={2}>
    <Card title="Connection Requests" icon="user-plus">
      **20–30 per day** is the safe ceiling for most LinkedIn accounts. Exceeding this increases the risk of LinkedIn restricting your account.
    </Card>

    <Card title="Messages" icon="message">
      **Up to 50 messages per day** across all campaigns on the same LinkedIn account. Email and WhatsApp steps have separate, higher limits configured under **Settings → Channels**.
    </Card>
  </CardGroup>

  <Warning>
    If your LinkedIn account was connected recently or has low activity history,
    start at the lower end (15–20 connection requests/day) and let the
    auto warm-up feature gradually increase your limits over 2–3 weeks.
  </Warning>

  ### Preview AI-personalized messages

  Click **Preview Messages** in the top bar. LinkInList selects a random sample of leads from your list and shows you exactly what each message will look like after AI personalization runs — across every channel in the sequence. Step through at least 5–10 previews — check that the personalized opener is accurate, the tone matches your voice, and the message flows naturally.

  If you see a preview that looks off, click **Edit Template** to refine your wording, then preview again.

  ### Launch your campaign

  When you're happy with the previews, click **Launch Campaign**. LinkInList schedules the first batch of outreach to begin the following morning during your account's configured sending window (default: 8 am–6 pm in your account's time zone).
</Steps>

## What happens after you launch

Once the campaign is live, LinkInList begins working through your lead list automatically across all the channels you configured. Here's what to expect:

* **Day 1 morning:** LinkedIn connection requests start going out in small batches spaced throughout the day — not all at once.
* **When a lead accepts:** The campaign clock starts for that lead. Their next touch is scheduled automatically.
* **Day 5:** Email follow-ups fire for leads who haven't yet replied after the LinkedIn messages.
* **Day 10:** WhatsApp messages go out to leads still unreplied, giving you one more channel to reach them.
* **Stats appear immediately:** Head to the **Campaign Analytics** tab to see live numbers as they come in.

## Monitoring your campaign

Check the **Campaign Analytics** tab daily for the first week. The four numbers that matter most are:

| Metric              | What it tells you                            | Healthy benchmark |
| ------------------- | -------------------------------------------- | ----------------- |
| **Sent**            | Total connection requests dispatched         | —                 |
| **Acceptance rate** | % of LinkedIn requests accepted              | 25–40%            |
| **Reply rate**      | % of contacted leads who reply (any channel) | 5–15%             |
| **Meetings booked** | Outcomes tracked via calendar link clicks    | Depends on offer  |

<Note>
  Low acceptance rate on LinkedIn (under 20%)? Your connection note may be too
  generic or too salesy. Try A/B testing two different note templates
  using duplicate campaigns on a split lead list.
</Note>

If reply rate is low after the first follow-up, revisit your message templates and make sure AI Personalization is enabled on every step — generic messages rarely convert at scale. Also check whether your Email and WhatsApp steps are configured correctly under **Settings → Channels**.