> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkinlist.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Intent Signals: Score and Prioritize Leads by Buying Intent

> See how LinkInList scores every lead on a 0–100 intent scale using cross-channel behavioral signals — and how to act on Hot leads before they go cold.

Not all leads are equally ready to buy. Some are actively researching solutions right now — visiting your pricing page, replying to messages within minutes, engaging with your content across LinkedIn, email, WhatsApp, and Meta Ads. Others are still months away from being ready. Intent Signals give every lead a 0–100 score based on behavioral data so you can focus your time on the leads who are most likely to convert today, not someday.

## What Intent Signals Are

Intent Signals are behavioral actions that indicate a lead's level of interest or readiness to engage. LinkInList's AI watches for these signals continuously — across LinkedIn activity, email engagement, WhatsApp interactions, Meta Ad engagement, your campaign interactions, and website data — and updates each lead's score in real time.

<CardGroup cols={2}>
  <Card title="LinkedIn Profile Views" icon="eye">
    When a lead views your LinkedIn profile after receiving a message, it's a strong signal of curiosity and active consideration.
  </Card>

  <Card title="Email Opens and Clicks" icon="envelope-open">
    When a lead opens your email or clicks a link inside it, these actions contribute directly to their intent score — tracked automatically through LinkInList's email sending integration.
  </Card>

  <Card title="WhatsApp Message Reads" icon="whatsapp">
    Read receipts on WhatsApp messages (the double blue tick) are captured as engagement signals, especially when paired with a fast reply.
  </Card>

  <Card title="Reply Speed" icon="bolt">
    A lead who replies within minutes of receiving a message — on any channel — is far more engaged than one who takes days. Fast replies carry significant score weight.
  </Card>

  <Card title="Meta Ad Engagement" icon="rectangle-ad">
    When a lead clicks, likes, or otherwise engages with one of your Meta Ad retargeting steps, that engagement is factored into their intent score.
  </Card>

  <Card title="Post Engagement" icon="heart">
    Likes, comments, or shares on your LinkedIn posts or company page content signal that a lead is paying attention to what you publish.
  </Card>

  <Card title="Website Visits" icon="globe">
    Visits to high-intent pages like your pricing page, case studies, or demo request form are factored into the score for leads where website tracking is active.
  </Card>

  <Card title="Website Visit Signals" icon="code">
    Website visit signals require the LinkInList website tracking snippet, available in **Settings > Integrations**. Profile views, reply speed, and other channel signals work automatically with no additional setup.
  </Card>
</CardGroup>

***

## How Scores Are Calculated

Each lead's intent score is a rolling 0–100 number that updates as new signals come in. Signals decay over time — a profile view from 30 days ago contributes less to the current score than one from yesterday.

### Signal Weights (Illustrative Examples)

The table below shows the approximate contribution of common signals to a lead's intent score. These weights are illustrative — the actual model weighs signals dynamically based on recency, signal combination, and campaign context.

| Signal                                         | Channel             | Approximate Score Impact |
| ---------------------------------------------- | ------------------- | ------------------------ |
| Viewed your LinkedIn profile                   | LinkedIn            | +10                      |
| Replied to a message                           | Any channel         | +20                      |
| Replied within 2 minutes                       | Any channel         | +30                      |
| Opened your email                              | Email               | +8                       |
| Clicked a link in your email                   | Email               | +15                      |
| Read receipt on WhatsApp message               | WhatsApp            | +6                       |
| Clicked a Meta Ad                              | Meta Ads            | +12                      |
| Visited your pricing page                      | Website             | +25                      |
| Visited your website (any page)                | Website             | +10                      |
| Liked or commented on your post                | LinkedIn            | +12                      |
| Accepted your connection request within 24 hrs | LinkedIn            | +8                       |
| Opened your voice note                         | LinkedIn / WhatsApp | +18                      |
| Signal not seen in 14+ days                    | —                   | Score decay applies      |

### Score Tiers

| Tier        | Score Range | Recommended Action                                                             |
| ----------- | ----------- | ------------------------------------------------------------------------------ |
| 🔴 **Hot**  | 80–100      | Reply manually today. Prioritize in inbox. Send meeting invite if appropriate. |
| 🟡 **Warm** | 50–79       | Continue sequence. Consider a personal follow-up message.                      |
| 🔵 **Cold** | 0–49        | Let the automated sequence run. No manual intervention needed yet.             |

***

## Where to See Intent Scores

Intent scores appear throughout LinkInList wherever you interact with leads:

<AccordionGroup>
  <Accordion title="Contacts Tab">
    The **Contacts** tab at [app.linkinlist.com/contacts](https://app.linkinlist.com/contacts) shows a score badge next to every lead. Sort by intent score (descending) to see your hottest leads at a glance. You can also filter to show only Hot, Warm, or Cold leads.
  </Accordion>

  <Accordion title="Unified Inbox">
    Every conversation in the Unified Inbox displays the lead's current intent badge. The default inbox sort weights Hot leads with recent activity to the top of the list automatically. See [Unified Inbox](/features/unified-inbox) for details.
  </Accordion>

  <Accordion title="Campaign Analytics">
    The **Analytics** tab inside each campaign shows intent score distribution across your lead list — how many leads are currently Hot, Warm, or Cold — so you can gauge overall campaign engagement health.
  </Accordion>

  <Accordion title="Lead Profile">
    Click on any lead to open their profile page. The **Intent History** section shows a timeline of signals received and how each one affected their score over time. This is useful for understanding what triggered a jump to Hot.
  </Accordion>
</AccordionGroup>

***

## Acting on Hot Leads

A lead going Hot is the clearest signal that now is the right time to reach out personally. Waiting even a few hours can mean the window passes.

<Steps>
  <Step title="Check your Hot leads daily">
    Start each working day by filtering the Unified Inbox to **Hot leads** (score 80+). These are the conversations that deserve your attention before anything else.
  </Step>

  <Step title="Review the signal history">
    Open the lead's profile and check the **Intent History** to understand what triggered the Hot score. A lead who just visited your pricing page needs a different message than one who viewed your LinkedIn profile three times this week or clicked your Meta Ad twice in one day.
  </Step>

  <Step title="Reply with a relevant, personal message">
    Use the context from the signal history to write (or accept an AI-suggested) reply that acknowledges the lead's implied interest without being presumptuous. Reference their context, not the fact that you tracked their activity.
  </Step>

  <Step title="Send a meeting invite when the moment is right">
    If the conversation is already warm and a new Hot signal just fired, this is a strong moment to extend a low-friction meeting invitation — a short ask with a clear value statement and a specific time suggestion.
  </Step>
</Steps>

<Tip>
  Responding to a Hot lead within the first hour of them triggering the threshold can significantly increase your chances of booking a meeting. Set up real-time notifications (below) so you never miss the moment a lead goes Hot.
</Tip>

***

## Configuring Intent Signal Alerts

LinkInList can notify you the moment a lead crosses the Hot threshold or shows a specific high-intent signal, so you can act while the moment is fresh.

<Steps>
  <Step title="Open Notification Settings">
    Go to [app.linkinlist.com/settings/notifications](https://app.linkinlist.com/settings/notifications) and click the **Intent Signals** tab.
  </Step>

  <Step title="Configure your alert triggers">
    Choose which events trigger a notification:

    * Lead score crosses the **Hot threshold** (80+)
    * Lead visits your **pricing page**
    * Lead **replies within 2 minutes** of a message send
    * Lead score **increases by 20+ points** in a single day
    * Lead **clicks a Meta Ad** in your retargeting sequence
    * Lead **opens or clicks** a campaign email
  </Step>

  <Step title="Choose notification channels">
    Select how you want to be notified:

    * **In-app** — a red badge on the inbox icon and a notification in the notification center.
    * **Email** — an instant email with the lead's name, score, and the signal that triggered the alert.
    * **Slack** (if integrated) — a direct message to a Slack channel or DM of your choice.
  </Step>

  <Step title="Set a notification schedule">
    If you don't want real-time interruptions, configure a **daily digest** that sends a summary of all new Hot leads each morning at a time you choose.
  </Step>
</Steps>

***

## Using Intent Scores to Prioritize Follow-Up Timing

Intent scores aren't just useful for knowing *who* to follow up with — they tell you *when* to follow up and *what angle* to take.

<CardGroup cols={3}>
  <Card title="Hot Lead → Act Now" icon="fire">
    Don't wait for the next scheduled campaign step. Reach out manually today — via whichever channel shows the most engagement — with a personalized, direct message or meeting invite. Sequence steps can be paused for this lead while you engage personally.
  </Card>

  <Card title="Warm Lead → Accelerate the Sequence" icon="thermometer-half">
    Consider shortening the delay before the next campaign step, or adding a manual touch point between steps. A Warm lead trending upward is close to Hot — don't let the cadence lag.
  </Card>

  <Card title="Cold Lead → Let It Run" icon="snowflake">
    Trust the automated sequence to do its work across channels. Manually interrupting a Cold lead's cadence rarely improves outcomes. Focus your personal attention elsewhere and let the campaign nurture them over time.
  </Card>
</CardGroup>

<Note>
  You can manually adjust a lead's intent score at any time from their profile page. This is useful if you have offline context — for example, a lead told you on a call that they're evaluating options — that the AI doesn't have visibility into. Manual score adjustments are tracked in the Intent History log.
</Note>